Meet Dustin — a tiny dust bunny just trying to survive.
We gave dust a face, a name, and legs. Then we put a Vorwerk behind him. A TV spot that plays like a chase film — except you're rooting for the wrong guy.
We gave dust a face, a name, and legs. Then we put a Vorwerk behind him. A TV spot that plays like a chase film — except you're rooting for the wrong guy.
Art Direction
Concept Creation
TV / Film
INSIGHT
People have a weird emotional bond with the mess in their homes. Cleaning doesn't feel like care — it feels like wiping something out.
People have a weird emotional bond with the mess in their homes. Cleaning doesn't feel like care — it feels like wiping something out.
STRATEGY
Don't show power as aggression. Show it as inevitability. Vorwerk doesn't chase — it arrives. Everything else just runs.
Don't show power as aggression. Show it as inevitability. Vorwerk doesn't chase — it arrives. Everything else just runs.
IDEA
Give dust a personality. A name. Tiny legs. Then let the vacuum do what it does. You'll feel for Dustin. You'll still turn on the Vorwerk.
Give dust a personality. A name. Tiny legs. Then let the vacuum do what it does. You'll feel for Dustin. You'll still turn on the Vorwerk.
TONE
Pixar meets horror. You root for the dust bunny. You know he's not making it. Half the audience will laugh, half will feel a tiny pang of guilt.
Pixar meets horror. You root for the dust bunny. You know he's not making it. Half the audience will laugh, half will feel a tiny pang of guilt.