ISAQUE
SENEDA
EVOLVED IDEAS: RISK MEETS DATA
chaos
Forget Mad Men. This study cracks the code of creative self-efficacy, revealing how to unleash your team's best work. It proves that while "fail fast" is trendy, simply encouraging risk isn't enough; true creative breakthroughs happen when bold ideas are rigorously tested and selected based on data. Creative Directors: it's time to embrace "Risk Meets Data" to evolve, not die. You can download the full paper here.
🎓 Master's Thesis
Literature Review
Study Design
Data Analysis
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