Forget Mad Men. This study cracks the code of creative self-efficacy,
revealing how to unleash your team's best work. It proves that while
"fail fast" is trendy, simply encouraging risk isn't enough; true
creative breakthroughs happen when bold ideas are rigorously tested
and selected based on data. Creative Directors: it's time to embrace
"Risk Meets Data" to evolve, not die. You can download the full paper
here.