Following the gaming platform campaign launch, Heineken decided to
launch a piece to speak directly with Brazilian PC culture.. A fridge!
Research insights expanded from the
overarching gaming platform in Brazil. Creative strategy concepted
under the brilliant guidance of
Andrey Tyukavkin.
๐ฅ Silver / Cannes Lions (Integrated Brand Experience)
๐ฅ Bronze / Cannes Lions (Innovation in Gaming)
๐งพ Shortlisted / Cannes Lions (Cultural Insight)
๐งพ Shortlisted / Cannes Lions (Social Engagement)
Cultural Research
Creative Strategy