We hacked the NHL Finals.
Rogers took ice from the community rinks where Oilers players learned
to skate—and resurfaced the Cup rink with it. Technically just water.
Spiritually? Canada.
What is Florida going to do? Ban water? ¯\_(ツ)_/¯
🥇 1 × Gold / Clio Sports (XP: Guerilla)
🥈 1 × Silver / Clio Sports (XP: Activation)
🧾 Shortlist / Campaign Big Global (XP)
Creative Strategy
Art Direction
Concept Creation
ORIGINAL SLIDES
A little bit of the strategy, wireframing, and thought process behind
the project.
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