How do you talk about accessibility rights without showing disabled people?
Let the prostheses do the talking.
Mentelity wanted to run a DOOH campaign to raise awareness about the current Dutch healthcare regulations, which only allow disabled people to replace prostheses after 3-5 years —the rate should be way higher. But Mentelity did not want to portray disabled people as victims. So we created a series of posters personifying prostheses venting about their right of being tossed.
Created with Felipe Duarte
🥈 Silver / Young Lions NL