After returning from my exchange program in Hungary, I created a
series of posters to promote the country as an exchange destination.
Despite being overlooked as an unusual choice, our campaign at the
"Feira das Nações" made Hungary's stand one of the busiest and
convinced two students to choose it as their first option.
Art Direction
Creative Strategy
PROBLEM
Hungary is often overlooked as an exchange destination, with few students considering it as an option. The country's stand at exchange fairs was usually quiet with minimal interest.
Hungary is often overlooked as an exchange destination, with few students considering it as an option. The country's stand at exchange fairs was usually quiet with minimal interest.
ATTITUDE
There was an opportunity to leverage Hungary's uniqueness and position its "weirdness" as an advantage rather than a drawback.
There was an opportunity to leverage Hungary's uniqueness and position its "weirdness" as an advantage rather than a drawback.
OLD WORLD VIEW
Exchange students should choose popular, well-known destinations that everyone recognizes and appreciates.
Exchange students should choose popular, well-known destinations that everyone recognizes and appreciates.
NEW WORLD VIEW
The most rewarding exchange experiences come from exploring the unexpected, where uniqueness and being "weird" create more memorable and transformative journeys.
The most rewarding exchange experiences come from exploring the unexpected, where uniqueness and being "weird" create more memorable and transformative journeys.
