ISAQUE
SENEDA
OPEN WINE LIKE MAGIC
chaos
Winepopper™ is a recently invented automatic wine opener. This brand management project goes through the main strategies, visual assets, and user experience improvements implemented during my time there as Head of Marketing. The TA is 35+ year-old Brazilian wine enthusiasts who are often not very tech savvy.
Brand Strategy
Art Direction
Digital Design
UX
Coding
The first step when taking over the Winepopper™ brand was to choose and establish brand archetypes. The brand had a massive opportunity to appeal to the Brazilian luxury market.
Brand Archetypes
Ruler
The user's ultimate desire is to have power and control. They're an authority.
Magician
While opening wine, the user wants to impress and amaze.

Asset #1: The Opening Hand™

The Opening Hand™ asset explains how the product works through the animation, while conveying fundamental brand associations of ruler and magician archetypes.

Asset #2: The Magic Bottle™

The Magic Bottle™ asset highlights Winepopper's™ central PoD: the remainder freon leaking out of the bottle as soon as the cork is removed.

Website UX

The website makes it extremely easy to customize and order your WP. The "Compre Junto" ("Buy Together") section increased sales considerably thanks to its limited choice of products: you are only offered one type of wine, changing the question from "which wine should I buy?" to "should I buy this wine?".

Winepopper Pro

We spotted an opportunity of proceeding with the luxury aspect of the brand by designing an upsale model including a magnetic safety lock around the needle.
(prototype, to be released in early October 2021)

The Conjoint Analysis
We then conducted research to find out which combination of items made the most valuable box of the new Winepopper Pro. We got to the compact box, lowering costs and yielding 13% more purchase intention. We could also understand the perception of value for each singular item.

Winepopper Black + Paralelo 31
Many customers have asked us for a jet black edition of our opener. In order to obtain exposure, we introduced a limited edition combo with Bueno Wines: a renowned winery that so happens to be owned by the #1 sports commentator in Brazil, Galvão Bueno. Long story short, we SOLD OUT in less than five days!
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MORE WORK ↓
CONCERTGEBOUW
THE HIGH SYMPHONIES
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AD
DD
BOSE
THE TINNITUS EARBUDS
AD
FORMS
THE ANTENNA IDENTITY
AD
BY
DD
PERSONAL PROJECT
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KILL YOUTUBE SUGGESTIONS
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DD
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WINEPOPPER
OPEN WINE LIKE MAGIC
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BY
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TIDE
EMERGENCY UNDERWEAR
AD
ADE
THE PARTY BUS LINES
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THE STUDENT HOTEL
SUMMER FESTIVAL POSTERS
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MAGGI + JUMBO
THE EDIBLE WRAPPER
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BLEI MAGAZINE
DOWNTOWN SÃO PAULO
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PH
PERSONAL PROJECTS COMBO
THE GUAPORÉ AKODONT + UNBURDEN
DD
FM
ISAQUE FROM THE FUTURE
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UNBURDEN (FOLKTRONICA)
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FM