ISAQUE
SENEDA
OPEN WINE LIKE MAGIC
chaos
Winepopper™ is a recently invented automatic wine opener. This brand management project goes through the main strategies, visual assets, and user experience improvements implemented during my time there as Head of Marketing. The TA is 35+ year-old Brazilian wine enthusiasts who are often not very tech savvy.
Brand Strategy
Coding
Digital Design
Product Strategy
Product Design
Statistical Analysis
Psychometrics
Research Design
Product Testing
UX Design
The first step when taking over the Winepopper™ brand was to choose and establish brand archetypes. The brand had a massive opportunity to appeal to the Brazilian luxury market.
Brand Archetypes
Ruler
The user's ultimate desire is to have power and control. They're an authority.
Magician
While opening wine, the user wants to impress and amaze.

Asset #1: The Opening Hand™

The Opening Hand™ asset explains how the product works through the animation, while conveying fundamental brand associations of ruler and magician archetypes.

Asset #2: The Magic Bottle™

The Magic Bottle™ asset highlights Winepopper's™ central PoD: the remainder freon leaking out of the bottle as soon as the cork is removed.

Website UX

The website makes it extremely easy to customize and order your WP. The "Compre Junto" ("Buy Together") section increased sales considerably thanks to its limited choice of products: you are only offered one type of wine, changing the question from "which wine should I buy?" to "should I buy this wine?".

Winepopper Pro

We spotted an opportunity of proceeding with the luxury aspect of the brand by designing an upsale model including a magnetic safety lock around the needle.

The Conjoint Analysis
We then conducted research to find out which combination of items made the most valuable box of the new Winepopper Pro. We got to the compact box, lowering costs and yielding 13% more purchase intention. We could also understand the perception of value for each singular item.

Winepopper Black + Paralelo 31
Many customers have asked us for a jet black edition of our opener. In order to obtain exposure, we introduced a limited edition combo with Bueno Wines: a renowned winery that so happens to be owned by the #1 sports commentator in Brazil, Galvão Bueno. Long story short, we SOLD OUT in less than five days!
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MORE WORK ↓
BOOKING.COM
NOT THE BEST HOTELS
RSRCH
STRAT
PRODUCT
HEINEKEN
NOT ALL NIGHTS OUT ARE OUT
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RSRCH
HEINEKEN
REFRAMING HOSPITALITY JOBS
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STRAT
DSGN_
UNITED NATIONS
DONATE YOUR POINT OF VIEW
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RSRCH
STRAT
DSGN_
WINEPOPPER
OPEN WINE LIKE MAGIC
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STRAT
DSGN_
FAIRPHONE
A LAUNCH TO HALT SALES
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DSGN_
BOSE
FINDING A NEW DEMAND SEGMENT FOR SILENCE
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FORD
YIELDING EV CONVERSION IN THE FINAL WEEK
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STRAT
MEGA TABLE
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A MODULAR STATS COURSE FOR REAL STUDENTS
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STRAT
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MEGA TABLE
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CREATING BRAND MEANIGFULNESS WITH A CHROME EXTENSION
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STRAT
CONCERTGEBOUW
BRINGING THE YOUTH TO CLASSICAL MUSIC
🥉
STRAT
DSGN_
FORMS
A BRAND IDENTITY BASED ON ANTENNAE AND SPARKS
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DSGN_
TEZOS
WEB3 BY WEB3
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MENTELITY FOUNDATION
THE DRAMATIC LIVES OF PROSTHETIC LEGS
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STRAT
GREAT ORMOND STREET HOSPITAL
GOSH SPORTS, INC.
STRAT
BUMA
BLANK FILES: YOUR NEWEST POINT OF SALE
🏅
STRAT
BLEI MAGAZINE
DOWNTOWN SÃO PAULO
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AUDIOVISUAL JOURNEYS
FILMMAKING + MUSIC ENDEAVORS
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