We parternered with Bodega and Nokia's manufacturer HMD to create the world's most Boring Phone, speaking to a latent nostalgic Gen-Z sentiment and making it to top tech publications worldwide.
🥉 2 × Bronze / Golden Drum (Content)
🧾 Shortlist / Cannes Lions (Brand XP: Partnerships)
🏆 Shortlisted / Eurobest (PR: Sectors, Consumer Goods)
🥈 Silver / Eurobest (Excellence: PR Craft, Sponsorship & Brand Partnerships)
🥈 Silver / 2024 LIA (Design: Zeitgeist)
🥈 Silver / 2024 LIA (Design: Direct Marketing)
Behavioral Research
Creative Strategy
Product Strategy
Product Ideation
Boring Phone Video Thumbnail
PROBLEM
Gen-Z are overwhelmed with modern tech, and have been seeking strategies to detox while out with friends.
ATTITUDE
The current Y2K nostalgia is an aspiration for simpler, more sociable times.
OLD WORLD VIEW
The freshest tech is fast, futuristic, and runs the latest apps.
NEW WORLD VIEW
The freshest tech is bad, slow, and straight from 2005.

Boring Mode Video Thumbnail
Boring Mode App Icon
The Boring Mode

Lifestyle

Available for iPhone and Android
Download on the App Store Get it on Google Play
ORIGINAL SLIDES
A little bit of the strategy, wireframing, and thought process behind the project.

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MORE WORK ↓