The Pringles can grew. And so can you.
To celebrate the permanently bigger Pringles can, we created Pringheels — a limited-edition wearable fashion piece with integrated wheels that instantly makes you taller.
To celebrate the permanently bigger Pringles can, we created Pringheels — a limited-edition wearable fashion piece with integrated wheels that instantly makes you taller.
Art Direction
Concept Creation
Product Design
INSIGHT
Pringles made the can bigger — but nobody noticed. A size change needs a cultural moment, not a label update.
Pringles made the can bigger — but nobody noticed. A size change needs a cultural moment, not a label update.
STRATEGY
Turn the size upgrade into something you can feel. Literally. If the can grew, so should you. Make height the metaphor.
Turn the size upgrade into something you can feel. Literally. If the can grew, so should you. Make height the metaphor.
IDEA
Pringheels — roller shoes shaped like Pringles cans. A limited-edition wearable that turns the bigger can into a fashion piece. You snack taller.
Pringheels — roller shoes shaped like Pringles cans. A limited-edition wearable that turns the bigger can into a fashion piece. You snack taller.
TONE
Absurd but dead serious. Like a real product launch for something nobody asked for — but everyone wants once they see it.
Absurd but dead serious. Like a real product launch for something nobody asked for — but everyone wants once they see it.