TikTok's latest indulgence is... reading?
BookTok already proved Gen-Z reads. We just gave them the tool. A collective e-reader where you highlight, react, and argue about every page — turning books into the kind of content TikTok was built for.
BookTok already proved Gen-Z reads. We just gave them the tool. A collective e-reader where you highlight, react, and argue about every page — turning books into the kind of content TikTok was built for.
Art Direction
Concept Creation
Product / UX
INSIGHT
BookTok proved Gen-Z reads. But the reading experience? Still stuck in Kindle-era solitude. Books are solo in a generation that does everything together.
BookTok proved Gen-Z reads. But the reading experience? Still stuck in Kindle-era solitude. Books are solo in a generation that does everything together.
STRATEGY
TikTok's latest indulgence is... reading? Use the platform's own language — swipes, reactions, comments — to make books feel native. Not an add-on. The thing itself.
TikTok's latest indulgence is... reading? Use the platform's own language — swipes, reactions, comments — to make books feel native. Not an add-on. The thing itself.
IDEA
An e-reader where every page is a feed. You highlight a line — your followers see it. Someone reacts to a plot twist in real time. Reading stops being private. It becomes performing.
An e-reader where every page is a feed. You highlight a line — your followers see it. Someone reacts to a plot twist in real time. Reading stops being private. It becomes performing.
FORMAT
Swipe to turn. Tap to react. Comment on paragraphs like threads. The book is the content. The readers are the algorithm.
Swipe to turn. Tap to react. Comment on paragraphs like threads. The book is the content. The readers are the algorithm.