EXPERIENCE
MEGA TABLEFOUNDER + BEHAVIORAL STATS INSTRUCTOR
OCT 2017 - PRESENT (6 YEARS 1 MONTH)
AMSTERDAM, NETHERLANDS
→ A subscription-based education platform for inferential statistics;
→ Method used by over 2000+ college students, part of UvA BSc syllabus.
MIAMI AD SCHOOLGUEST SPEAKER
NOV 2023 - PRESENT (1 MONTH)
BERLIN, GERMANY
→ Host of "Thinking Product" lecture series for Berlin cohort;
→ Cognitive psychology and product strategy applied to branding.
LE PUB (PUBLICIS ITALY)BEHAVIORAL DATA ANALYST -> CREATIVE & PRODUCT STRATEGIST (GLOBAL)
SEP 2021 - DEC 2023 (2 YEARS 4 MONTHS)
AMSTERDAM, NETHERLANDS
→ Joined the global Heineken account as quant researcher on Data Lab;
→ Later in creative/product strategy + ideation at Le Garage (innovation team).
WINEPOPPERHEAD OF BRAND & PRODUCT STRATEGY
JAN 2021 - JAN 2022 (1 YEAR 1 MONTH)
SÃO PAULO, BRAZIL
→ Managed R&D, brand, and product strategy for a gas wine opener startup;
→ 200 units sold out in a week with launch of new website UX + campaign.
PUBLICIS GROUPEART DIRECTOR & CREATIVE STRATEGIST
JUN 2021 - SEP 2023 (4 MONTHS)
AMSTERDAM, NETHERLANDS
→ Part of the new creative team formed by CCO Eduardo Marques;
→ Worked in briefs for the Benelux market (Bose, Maggi, Dutch Government);
MUSEU DO AMANHÃ (MOTI)BRAND STRATEGIST & DIGITAL DESIGNER
NOV 2018 - JUN 2021 (2 YEARS 7 MONTHS)
AMSTERDAM, NETHERLANDS
→ Storytelling agency for sustainability museums worldwide.
→ Led development of FORMS' global brand identity (visual + strategic);
ARENAS ESPMCREATIVE STRATEGIST & ART DIRECTOR
FEB 2016 - JUL 2016 (6 MONTHS)
SÃO PAULO, BRAZIL
→ Traineeship at ESPM student ad agency creating for Mentos and Mondelēz;
→ Collaborated with professionals from renowned agencies in São Paulo.
SYNERGY KOELLESCOUT (GOOGLER)
FEB 2012 - NOV 2015 (3 YEARS 10 MONTHS)
SÃO PAULO, BRAZIL
→ Online quiz e-sports team with the fastest-googling students from our school.
→ We went on to win several national championships.
EDUCATION
D.MBACOHORT, BUSINESS DESIGN
ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY ROTTERDAMMSc, MARKETING MANAGEMENT
FACULTY OF SOCIAL & BEHAVIOURAL SCIENCES, UNIVERSITY OF AMSTERDAMBSc, COMMUNICATION SCIENCE (
HONOURS)
HONOURS)MINOR, BUSINESS ADMINISTRATION
OPEN SOURCE SOCIETY UNIVERSITYOPEN-SOURCE DEGREE, COMPUTER & DATA SCIENCE · (CURRENTLY ENROLLED)
PARSONS SCHOOL OF DESIGN, THE NEW SCHOOLSTUDY ABROAD, COMMUNICATION DESIGN
WILLEM DE KOONING ACADEMYPROPEDEUSE, AUDIOVISUAL DESIGN
ESCOLA SUPERIOR DE PROPAGANDA E MARKETINGPORTFOLIO SCHOOL, ADVERTISING & MARKETING
ROTARY INTERNATIONALYOUTH EXCHANGE PROGRAM, HUNGARY
GOLD (HEINEKEN)
BRONZE (HEINEKEN)
SILVER (HEINEKEN)
SHORTLIST (HEINEKEN)
GOLD (FAIRPHONE)
HONORS (BUMA X YOUTUBE)
