Gosh Sports, Inc.

GOSH wanted to develop a campaign platform to reach a new audience outside its donor base. So we turned GOSH into the official uniform provider of underdogs, with the motto: "Built for the Impossible".
Created with Alexandra Bottner, Jad Chidiac, and Pauline Marie Korp.

Creative Strategy

Product Strategy

Service Design

Problem

Cancer research has only 3% success rate. So how do you raise money for a cause with such uncertainty?

Insight

Uncertainty is worth it because it makes triumphs more meaningful.

Solution

Become the #1 sponsor of uncertainty.

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MORE WORK ↓

BOOKING.COM
‍NOT THE BEST HOTELS

HEINEKEN
‍THE BORING PHONE

HEINEKEN
‍MAKE BARTENDING A SEXY CAREER CHOICE

BOSE
FINDING A NEW DEMAND SEGMENT FOR SILENCE

UNITED NATIONS
‍DONATE YOUR ALGORITHM AND FIGHT STEREOTYPES

WINEPOPPER
OPEN WINE LIKE MAGIC

FAIRPHONE
A LAUNCH TO HALT SALES

HEINEKEN
‍NOT ALL NIGHTS OUT ARE OUT

HEINEKEN
THE GAMING FRIDGE

FORD
‍YIELDING EV CONVERSION IN THE FINAL WEEK

MEGA TABLE
‍‍‍A MODULAR STATS COURSE FOR REAL STUDENTS

MEGA TABLE
‍‍‍CREATING BRAND MEANIGFULNESS WITH A CHROME EXTENSION

CONCERTGEBOUW
‍BRINGING THE YOUTH TO CLASSICAL MUSIC

FORMS
A BRAND IDENTITY BASED ON ANTENNAE AND SPARKS

TEZOS
WEB3 BY WEB3

MENTELITY FOUNDATION
‍THE DRAMATIC LIVES OF PROSTHETIC LEGS

GREAT ORMOND STREET HOSPITAL
GOSH SPORTS, INC.

BUMA
BLANK FILES: YOUR NEWEST POINT OF SALE

BLEI MAGAZINE
‍DOWNTOWN SÃO PAULO

AUDIOVISUAL JOURNEYS
FILMMAKING + MUSIC ENDEAVORS