ISAQUE
SENEDA
GOSH SPORTS, INC.
chaos


GOSH wanted to develop a campaign platform to reach a new audience outside its donor base. So we turned GOSH into the official uniform provider of underdogs, with the motto: "Built for the Impossible".
Created with Alexandra Bottner, Jad Chidiac, and Pauline Marie Korp.
Creative Strategy
Product Strategy
Service Design
Problem

Cancer research has only 3% success rate. So how do you raise money for a cause with such uncertainty?
Insight
Uncertainty is worth it because it makes triumphs more meaningful.

Solution
Become the #1 sponsor of uncertainty.
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MORE WORK ↓
FAIRPHONE
THE COOLEST UNLAUNCH
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ST
PD
UNITED NATIONS
‍
THE FEED PEEK
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ST
PD
HEINEKEN
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BAR EXPERIENCE
ST
PD
WINEPOPPER
OPEN WINE LIKE MAGIC
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PD
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CONCERTGEBOUW
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THE HIGH SYMPHONIES
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PD
TEZOS
WEB3 BY WEB3
ST
BOSE
THE TINNITUS EARBUDS
ST
PD
PERSONAL PROJECT
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KILL YOUTUBE SUGGESTIONS
ST
PD
FORMS
THE ANTENNA IDENTITY
ST
GREAT ORMOND STREET HOSPITAL
GOSH SPORTS, INC.
ST
PD
MENTELITY FOUNDATION
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HELP ME RETIRE
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ST
BUMA X YOUTUBE
THE COMPOSER PLUGINS
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PD
DATA SHOWCASE
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FROM STATS TO STRATEGY
ST
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BLEI MAGAZINE
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DOWNTOWN SÃO PAULO
πŸ“Έ
PERSONAL PROJECTS COMBO
THE GUAPORÉ AKODONT + UNBURDEN
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