ISAQUE
SENEDA
NOT ALL NIGHTS OUT ARE OUT
chaos
Heineken needed to find a legitimate angle to position itself within the gaming world. We conducted research to find behavioral patterns of gamers in Brazil. Here you can find reports of surveys and subsequent data analyses that culminated on the global Heineken gaming platform.
πŸ₯ˆ Silver / Clube de Criação (Film)
🧾 Shortlist / Cannes Lions (Film)
Research Design
Statistical Analysis
Psychometrics
Brand Strategy
Finding: Beer-Drinking Gamers Are Sociable

Brazilian gamers who play real life friends online are also the ones who drink beer the most.
Tension

While social gamers like to drink beer, they often don't feel like legitimate consumers due to "loner" stereotypes.

Solution

Heineken acknowledges Discord sessions as legitimate occasions.
-
MORE WORK ↓
BOOKING.COM
‍
NOT THE BEST HOTELS
RSRCH
STRAT
PRODUCT
HEINEKEN
‍
NOT ALL NIGHTS OUT ARE OUT
πŸ₯ˆ
RSRCH
HEINEKEN
‍
REFRAMING HOSPITALITY JOBS
πŸ†
STRAT
DSGN_
UNITED NATIONS
‍
DONATE YOUR POINT OF VIEW
πŸ†
RSRCH
STRAT
DSGN_
WINEPOPPER
OPEN WINE LIKE MAGIC
RSRCH
STRAT
DSGN_
FAIRPHONE
A LAUNCH TO HALT SALES
πŸ₯‡
STRAT
DSGN_
BOSE
FINDING A NEW DEMAND SEGMENT FOR SILENCE
RSRCH
STRAT
DSGN_
FORD
‍
YIELDING EV CONVERSION IN THE FINAL WEEK
RSRCH
STRAT
MEGA TABLE
‍‍‍
A MODULAR STATS COURSE FOR REAL STUDENTS
RSRCH
STRAT
DSGN_
MEGA TABLE
‍‍‍
CREATING BRAND MEANIGFULNESS WITH A CHROME EXTENSION
RSRCH
STRAT
CONCERTGEBOUW
‍
BRINGING THE YOUTH TO CLASSICAL MUSIC
πŸ₯‰
STRAT
DSGN_
FORMS
A BRAND IDENTITY BASED ON ANTENNAE AND SPARKS
STRAT
DSGN_
TEZOS
WEB3 BY WEB3
STRAT
DSGN_
MENTELITY FOUNDATION
‍
THE DRAMATIC LIVES OF PROSTHETIC LEGS
πŸ₯ˆ
STRAT
GREAT ORMOND STREET HOSPITAL
GOSH SPORTS, INC.
STRAT
BUMA
BLANK FILES: YOUR NEWEST POINT OF SALE
πŸ…
STRAT
BLEI MAGAZINE
‍
DOWNTOWN SÃO PAULO
πŸ“Έ
AUDIOVISUAL JOURNEYS
FILMMAKING + MUSIC ENDEAVORS
+