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ISAQUE SENEDA --> #[ ~~> ~@
CREATIVE STRATEGIST
AMSTERDAM, NETHERLANDS
SUMMARY
I HELP BRANDS: --> ① UNDERSTAND THEIR SEMANTIC SPACE; --> ② AND LEVERAGE THAT; --> ③ TO CREATE VALUABLE PRODUCTS AND EXPERIENCES.
① RESEARCH
BEHAVIORAL RESEARCH
PSYCHOMETRICS
② STRATEGY
BRAND / CREATIVE / PRODUCT STRATEGY
BUSINESS DESIGN
③ IDEATION
PRODUCT / SERVICE DESIGN
PR ACTIVATION DESIGN
EXPERIENCE
2049 INVENTIONS
FREELANCE CREATIVE & STRATEGIST
NOV 2023 -> PRESENT (8 MOS)
AMSTERDAM, NETHERLANDS
→ Brand/product/creative strategy consultancy for agencies, startups, and scale-ups;
→ Psychometric research and ideation for PR activations and new product development.
MEGA TABLE
FOUNDER & BEHAVIORAL STATS INSTRUCTOR
OCT 2017 -> PRESENT (6 YRS 8 MOS)
AMSTERDAM, NETHERLANDS
→ A subscription-based education platform for inferential statistics;
→ Method used by over 2000+ college students, part of UvA BSc syllabus.
MIAMI AD SCHOOL
GUEST LECTURER
NOV 2023 -> JAN 2024 (3 MOS)
BERLIN, GERMANY
→ Host of "Thinking Product" lecture series for Berlin cohort;
→ Cognitive psychology and product strategy applied to branding.
LE PUB (PUBLICIS ITALY)
2 YRS 4 MOS
AMSTERDAM, NETHERLANDS -> MILAN, ITALY
CREATIVE & PRODUCT STRATEGIST (GLOBAL)
OCT 2022 -> DEC 2023 (1 YR 3 MOS)
→ Creative/product strategy + ideation at Le Garage (inventions team).
BEHAVIORAL DATA ANALYST & STRATEGIST (GLOBAL)
SEP 2021 -> OCT 2022 (1 YR 2 MOS)
→ Joined the global Heineken Data Lab in quant research and strategy;
WINEPOPPER
HEAD OF BRAND & PRODUCT STRATEGY
JAN 2021 -> JAN 2022 (1 YR 1 MO)
SÃO PAULO, BRAZIL
→ Managed R&D, brand, and product strategy for a gas wine opener startup;
→ 200 units sold out in a week with launch of new website UX + campaign.
PUBLICIS GROUPE
ART DIRECTOR & CREATIVE STRATEGIST
JUN 2021 -> SEP 2023 (4 MOS)
AMSTERDAM, NETHERLANDS
→ Part of the new creative team formed by CCO Eduardo Marques;
→ Worked in briefs for the Benelux market (Bose, Maggi, Dutch Government);
MUSEU DO AMANHÃ (MOTI)
BRAND STRATEGIST & DIGITAL DESIGNER
NOV 2018 -> JUN 2021 (2 YRS 7 MOS)
AMSTERDAM, NETHERLANDS
→ Storytelling agency for sustainability museums worldwide.
→ Led development of FORMS' global brand identity (visual + strategic);
CENTRAL ENGENHARIA ELÉTRICA
TRAINEE SERVICE DESIGNER
JUL 2018 -> JAN 2019 (7 MOS)
RIO CLARO, BRAZIL
→ Service design traineeship for a local electrical engineering firm;
→ Developed and implemented a new employee service model (€12k savings/year).
ARENAS ESPM
TRAINEE ART DIRECTOR & CREATIVE STRATEGIST
FEB 2016 -> JUL 2016 (6 MOS)
SÃO PAULO, BRAZIL
→ Traineeship at ESPM student ad agency creating for Mentos and Mondelēz;
→ Collaborated with professionals from renowned agencies in São Paulo.
SYNERGY KOELLE
E-SPORTS ATHLETE (GOOGLER)
FEB 2012 -> NOV 2015 (3 YRS 10 MOS)
SÃO PAULO, BRAZIL
→ Online quiz e-sports team with the fastest-googling students from our school.
→ We went on to win several national championships.
EDUCATION
D.MBA
COHORT, BUSINESS DESIGN
ERASMUS UNIVERSITY ROTTERDAM
ROTTERDAM SCHOOL OF MANAGEMENT
MSc, MARKETING MANAGEMENT
UNIVERSITY OF AMSTERDAM
FACULTY OF SOCIAL & BEHAVIOURAL SCIENCES
BSc, COMMUNICATION SCIENCE (HONOURS)
MINOR, BUSINESS ADMINISTRATION
JONGEHONDEN / YOUNGDOGS
PORTFOLIO COMPETITIONS, ART DIRECTION & CREATIVE STRATEGY
THE NEW SCHOOL
PARSONS SCHOOL OF DESIGN
STUDY ABROAD, COMMUNICATION DESIGN
WILLEM DE KOONING ACADEMY
PROPEDEUSE, AUDIOVISUAL DESIGN
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING
SÃO PAULO CAMPUS
PORTFOLIO SCHOOL, ADVERTISING & MARKETING
OPEN SOURCE SOCIETY UNIVERSITY
OPEN-SOURCE DEGREE, COMPUTER & DATA SCIENCE · (ENROLLED)
ROTARY INTERNATIONAL
YOUTH EXCHANGE PROGRAM, HUNGARY
CONTACT
HELLO@ISAQUE.ME
LINKEDIN ↗
CALENDAR ↗
CV / RESUME ↓
TOP SKILLS
RESEARCH (BEHAVIORAL / PSYCHOMETRIC)
STRATEGY (BRAND / CREATIVE / PRODUCT)
IDEATION (PRODUCT / SERVICE / PR)
PUBLIC SPEAKING • FIGMA • HTML/CSS/JS • GWI
R • SPSS • INFERENTIAL STATS • DESIGN THINKING
WIREFRAMING • BUSINESS DESIGN • EDITING
LANGUAGES
ENGLISH (NATIVE/BILINGUAL)
PORTUGUESE (NATIVE/BILINGUAL)
SPANISH (FULL PROFICIENCY)
HUNGARIAN (ELEMENTARY) • DUTCH (ELEMENTARY)
HONORS & AWARDS
2024 CANNES LIONS (BRAND EXP: PURPOSE)
SILVER (BAR EXPERIENCE)
2024 CANNES LIONS (STRAT: GOODS)
BRONZE (BAR EXPERIENCE)
2024 CANNES LIONS (BRAND EXP: SOCIAL ENG)
SHORTLISTED (HEINEKEN)
2024 CANNES LIONS (BRAND EXP: INTEGRATED)
SHORTLISTED (HEINEKEN)
2024 CANNES LIONS (BRAND EXP: GOODS)
SHORTLISTED (HEINEKEN)
2024 CANNES LIONS (PR: VOICE/STORY)
GOLD (HEINEKEN)
2024 CANNES LIONS (PR: GOODS)
SHORTLISTED (HEINEKEN)
2024 CANNES LIONS (PR CRAFT: CORP IMAGE)
GOLD (HEINEKEN)
2024 CANNES LIONS (BRAND EXP: SPONSORSHIP)
SHORTLISTED (THE BORING PHONE)
2024 D&AD (DIRECT / INTEGRATED)
WOOD PENCIL (HEINEKEN)
2024 THE ONE SHOW (PR)
GOLD (HEINEKEN)
2024 THE ONE SHOW (INTEGRATED OMNI)
SILVER (HEINEKEN)
2024 ANDY AWARDS (IDEA)
GOLD (HEINEKEN)
2024 ANDY AWARDS (RESET)
GOLD (HEINEKEN)
2024 CLIO (XP/ACTIVATION)
BRONZE (HEINEKEN)
2024 CLIO (DIRECT)
BRONZE (HEINEKEN)
2024 CLIO (CBT: OPERATIONS)
BRONZE (HEINEKEN)
2024 UvA STUDENTS
CLASSES PIRATED (MEGA TABLE)
2023 CANNES LIONS (DIRECT: FOOD/DRNK)
BRONZE (HEINEKEN)
2023 EUROBEST (DIGITAL: USE OF SOCIAL)
SILVER (HEINEKEN)
2023 EUROBEST (TOUCH: USE OF SOCIAL)
BRONZE (HEINEKEN)
2023 EUROBEST (TARGET., INS. & PERS.)
BRONZE (HEINEKEN)
2023 EUROBEST (CORP. PURP. & SOC. RESP.)
BRONZE (HEINEKEN)
2023 LIA (AMBIENT & ACTIVATION)
GOLD (HEINEKEN)
2023 LIA (CREATIVITY IN B2B)
GOLD (HEINEKEN)
2023 LIA (TRANSFORM. BUSINESS IMPACT)
GOLD (HEINEKEN)
2023 LIA (NON-TRADITIONAL B2B)
SILVER (HEINEKEN)
2023 LIA (TRANSFORM. BUSINESS IMPACT)
SILVER (HEINEKEN)
2023 LIA (INTEGRATION B2B)
BRONZE (HEINEKEN)
2023 LIA (NON-TRADITIONAL CSR)
BRONZE (HEINEKEN)
2023 GOLDEN DRUM (SOCIAL GOOD)
GOLD (HEINEKEN)
2023 GOLDEN DRUM (SUSTAINAB. SOLUTIONS)
SILVER (HEINEKEN)
2023 CLUBE DE CRIAÇÃO (FILM: DRNK)
SILVER (HEINEKEN)
MORE ↓
BRANDS
HEINEKEN · BURGER KING · PAMPERS · RENAULT · OAKLEY · BOOKING.COM · BOSE · SAMSUNG · NESCAFE · FORD · UNITED NATIONS · FAIRPHONE · MENTOS · MONDELĒZ · MAGGI · INSIDER
PASSPORTS
BRAZILIAN
ITALIAN