EXPERIENCE
2049 INVENTIONSFREELANCE CREATIVE & STRATEGIST
NOV 2023 -> PRESENT (8 MOS)
AMSTERDAM, NETHERLANDS
→ Brand/product/creative strategy consultancy for agencies, startups, and scale-ups;
→ Psychometric research and ideation for PR activations and new product development.
MEGA TABLEFOUNDER & BEHAVIORAL STATS INSTRUCTOR
OCT 2017 -> PRESENT (6 YRS 8 MOS)
AMSTERDAM, NETHERLANDS
→ A subscription-based education platform for inferential statistics;
→ Method used by over 2000+ college students, part of UvA BSc syllabus.
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MIAMI AD SCHOOLGUEST LECTURER
NOV 2023 -> JAN 2024 (3 MOS)
BERLIN, GERMANY
→ Host of "Thinking Product" lecture series for Berlin cohort;
→ Cognitive psychology and product strategy applied to branding.
LE PUB (PUBLICIS ITALY)2 YRS 4 MOS
AMSTERDAM, NETHERLANDS -> MILAN, ITALY
CREATIVE & PRODUCT STRATEGIST (GLOBAL)
OCT 2022 -> DEC 2023 (1 YR 3 MOS)
BEHAVIORAL DATA ANALYST & STRATEGIST (GLOBAL)
SEP 2021 -> OCT 2022 (1 YR 2 MOS)
WINEPOPPERHEAD OF BRAND & PRODUCT STRATEGY
JAN 2021 -> JAN 2022 (1 YR 1 MO)
SÃO PAULO, BRAZIL
→ Managed R&D, brand, and product strategy for a gas wine opener startup;
→ 200 units sold out in a week with launch of new website UX + campaign.
↗
PUBLICIS GROUPEART DIRECTOR & CREATIVE STRATEGIST
JUN 2021 -> SEP 2023 (4 MOS)
AMSTERDAM, NETHERLANDS
→ Part of the new creative team formed by CCO Eduardo Marques;
→ Worked in briefs for the Benelux market (Bose, Maggi, Dutch Government);
MUSEU DO AMANHÃ (MOTI)BRAND STRATEGIST & DIGITAL DESIGNER
NOV 2018 -> JUN 2021 (2 YRS 7 MOS)
AMSTERDAM, NETHERLANDS
→ Storytelling agency for sustainability museums worldwide.
→ Led development of FORMS' global brand identity (visual + strategic);
CENTRAL ENGENHARIA ELÉTRICATRAINEE SERVICE DESIGNER
JUL 2018 -> JAN 2019 (7 MOS)
RIO CLARO, BRAZIL
→ Service design traineeship for a local electrical engineering firm;
→ Developed and implemented a new employee service model (€12k savings/year).
ARENAS ESPMTRAINEE ART DIRECTOR & CREATIVE STRATEGIST
FEB 2016 -> JUL 2016 (6 MOS)
SÃO PAULO, BRAZIL
→ Traineeship at ESPM student ad agency creating for Mentos and Mondelēz;
→ Collaborated with professionals from renowned agencies in São Paulo.
SYNERGY KOELLEE-SPORTS ATHLETE (GOOGLER)
FEB 2012 -> NOV 2015 (3 YRS 10 MOS)
SÃO PAULO, BRAZIL
→ Online quiz e-sports team with the fastest-googling students from our school.
→ We went on to win several national championships.
EDUCATION
D.MBACOHORT, BUSINESS DESIGN
ERASMUS UNIVERSITY ROTTERDAMROTTERDAM SCHOOL OF MANAGEMENT
MSc, MARKETING MANAGEMENT
UNIVERSITY OF AMSTERDAMFACULTY OF SOCIAL & BEHAVIOURAL SCIENCES
BSc, COMMUNICATION SCIENCE (
HONOURS)
HONOURS)MINOR, BUSINESS ADMINISTRATION
JONGEHONDEN / YOUNGDOGS
THE NEW SCHOOL
WILLEM DE KOONING ACADEMY
ESCOLA SUPERIOR DE PROPAGANDA E MARKETINGSÃO PAULO CAMPUS
PORTFOLIO SCHOOL, ADVERTISING & MARKETING
OPEN SOURCE SOCIETY UNIVERSITYOPEN-SOURCE DEGREE, COMPUTER & DATA SCIENCE · (ENROLLED)
ROTARY INTERNATIONALYOUTH EXCHANGE PROGRAM, HUNGARY
NATIONAL CHAMPION (SYNERGY)
SILVER (HEINEKEN)
BRONZE (HEINEKEN)
WOOD PENCIL (HEINEKEN)
CLASSES PIRATED (MEGA TABLE)
SHORTLISTED (HEINEKEN)
BRONZE (UNITED NATIONS)
MENTEE (CREATIVE & STRATEGY)
