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ISAQUE SENEDA --> #[ ~~> ~@
(BRAND + PRODUCT) * (BEHAVIORAL STRATEGIST)
SÃO PAULO & AMSTERDAM / COLLABORATING GLOBALLY
SUMMARY
I help companies craft meaningful brand/product USPs, and translate those into valuable services in 3 steps:
① RESEARCH
BEHAVIORAL RESEARCH
PSYCHOMETRIC ANALYSIS
② STRATEGY
BRAND + PRODUCT STRATEGY
BUSINESS DESIGN
③ DESIGN
SERVICE / UX DESIGN
FRONT-END DEVELOPMENT
EXPERIENCE
MEGA TABLE
FOUNDER + BEHAVIORAL STATS INSTRUCTOR
OCT 2017 - PRESENT (6 YEARS 1 MONTH)
AMSTERDAM, NETHERLANDS
→ A subscription-based education platform for inferential statistics;
→ Method used by over 2000+ college students, part of UvA BSc syllabus.
MIAMI AD SCHOOL
GUEST SPEAKER
NOV 2023 - PRESENT (1 MONTH)
BERLIN, GERMANY
→ Host of "Thinking Product" lecture series for Berlin cohort;
→ Cognitive psychology and product strategy applied to branding.
LE PUB (PUBLICIS ITALY)
BEHAVIORAL DATA ANALYST -> CREATIVE & PRODUCT STRATEGIST (GLOBAL)
SEP 2021 - DEC 2023 (2 YEARS 4 MONTHS)
AMSTERDAM, NETHERLANDS
→ Joined the global Heineken account as quant researcher on Data Lab;
→ Later in creative/product strategy + ideation at Le Garage (innovation team).
WINEPOPPER
HEAD OF BRAND & PRODUCT STRATEGY
JAN 2021 - JAN 2022 (1 YEAR 1 MONTH)
SÃO PAULO, BRAZIL
→ Managed R&D, brand, and product strategy for a gas wine opener startup;
→ 200 units sold out in a week with launch of new website UX + campaign.
PUBLICIS GROUPE
ART DIRECTOR & CREATIVE STRATEGIST
JUN 2021 - SEP 2023 (4 MONTHS)
AMSTERDAM, NETHERLANDS
→ Part of the new creative team formed by CCO Eduardo Marques;
→ Worked in briefs for the Benelux market (Bose, Maggi, Dutch Government);
MUSEU DO AMANHÃ (MOTI)
BRAND STRATEGIST & DIGITAL DESIGNER
NOV 2018 - JUN 2021 (2 YEARS 7 MONTHS)
AMSTERDAM, NETHERLANDS
→ Storytelling agency for sustainability museums worldwide.
→ Led development of FORMS' global brand identity (visual + strategic);
ARENAS ESPM
CREATIVE STRATEGIST & ART DIRECTOR
FEB 2016 - JUL 2016 (6 MONTHS)
SÃO PAULO, BRAZIL
→ Traineeship at ESPM student ad agency creating for Mentos and Mondelēz;
→ Collaborated with professionals from renowned agencies in São Paulo.
SYNERGY KOELLE
SCOUT (GOOGLER)
FEB 2012 - NOV 2015 (3 YEARS 10 MONTHS)
SÃO PAULO, BRAZIL
→ Online quiz e-sports team with the fastest-googling students from our school.
→ We went on to win several national championships.
EDUCATION
D.MBA
COHORT, BUSINESS DESIGN
ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS UNIVERSITY ROTTERDAM
MSc, MARKETING MANAGEMENT
FACULTY OF SOCIAL & BEHAVIOURAL SCIENCES, UNIVERSITY OF AMSTERDAM
BSc, COMMUNICATION SCIENCE (HONOURS)
MINOR, BUSINESS ADMINISTRATION
OPEN SOURCE SOCIETY UNIVERSITY
OPEN-SOURCE DEGREE, COMPUTER & DATA SCIENCE · (CURRENTLY ENROLLED)
PARSONS SCHOOL OF DESIGN, THE NEW SCHOOL
STUDY ABROAD, COMMUNICATION DESIGN
WILLEM DE KOONING ACADEMY
PROPEDEUSE, AUDIOVISUAL DESIGN
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING
PORTFOLIO SCHOOL, ADVERTISING & MARKETING
ROTARY INTERNATIONAL
YOUTH EXCHANGE PROGRAM, HUNGARY
TOP SKILLS
BRAND & PRODUCT STRATEGY
PRODUCT IDEATION / SERVICE DESIGN
BEHAVIORAL & PSYCHOMETRIC RESEARCH
R • INFERENTIAL STATS • DESIGN THINKING
PUBLIC SPEAKING • FIGMA • HTML/CSS/JS
LANGUAGES
ENGLISH (NATIVE/BILINGUAL)
PORTUGUESE (NATIVE/BILINGUAL)
SPANISH (FULL PROFICIENCY)
HUNGARIAN (ELEMENTARY) • DUTCH (ELEMENTARY)
HONORS & AWARDS
2023 CANNES LIONS (DIRECT: FOOD/DRNK)
BRONZE (HEINEKEN)
2023 EUROBEST (DIGITAL: USE OF SOCIAL)
SILVER (HEINEKEN)
2023 EUROBEST (TOUCH: USE OF SOCIAL)
BRONZE (HEINEKEN)
2023 EUROBEST (TARGET., INS. & PERS.)
BRONZE (HEINEKEN)
2023 EUROBEST (CORP. PURP. & SOC. RESP.)
BRONZE (HEINEKEN)
2023 LIA (AMBIENT & ACTIVATION)
GOLD (HEINEKEN)
2023 LIA (CREATIVITY IN B2B)
GOLD (HEINEKEN)
2023 LIA (TRANSFORM. BUSINESS IMPACT)
GOLD (HEINEKEN)
2023 LIA (NON-TRADITIONAL B2B)
SILVER (HEINEKEN)
2023 LIA (TRANSFORM. BUSINESS IMPACT)
SILVER (HEINEKEN)
2023 LIA (INTEGRATION B2B)
BRONZE (HEINEKEN)
2023 LIA (NON-TRADITIONAL CSR)
BRONZE (HEINEKEN)
2023 GOLDEN DRUM (SOCIAL GOOD)
GOLD (HEINEKEN)
2023 GOLDEN DRUM (SUSTAINAB. SOLUTIONS)
SILVER (HEINEKEN)
2023 CLUBE DE CRIAÇÃO (FILM: DRNK)
SILVER (HEINEKEN)
2023 CANNES LIONS (CBT: BUSINESS DESIGN)
SHORTLIST (HEINEKEN)
2023 CANNES LIONS (B2B: TARGETING)
SHORTLIST (HEINEKEN)
2023 CANNES LIONS (B2B: CROSS-CHANNEL)
SHORTLIST (HEINEKEN)
2023 CANNES LIONS (SOCIAL: TARGETING)
SHORTLIST (HEINEKEN)
2023 CANNES LIONS (FILM: FOOD/DRNK)
SHORTLIST (HEINEKEN)
2023 EUROBEST (INT. CAMP. BY DIRECT)
SHORTLIST (HEINEKEN)
2023 EUROBEST (CUST. ACQ. & RET.)
SHORTLIST (HEINEKEN)
2023 EUROBEST (INTEGRATED)
SHORTLIST (HEINEKEN)
2022 CANNES YOUNG LIONS (DIGITAL)
BRONZE (UNITED NATIONS)
2022 YOUNG LIONS NETHERLANDS
GOLD (FAIRPHONE)
2022 YOUNG LIONS NETHERLANDS
SILVER (MENTELITY FOUNDATION)
2022 YOUNG LIONS NETHERLANDS
HONORS (BUMA X YOUTUBE)
2021 YOUNG LIONS NETHERLANDS
BRONZE (CONCERTGEBOUW)
2018 AMSTERDAM MOBILITY CHALLENGE
SILVER (ADE)
BRANDS
HEINEKEN · OAKLEY · BOOKING.COM · BOSE · SAMSUNG · MAGGI · NESCAFE · FORD · UNITED NATIONS · FAIRPHONE · MENTOS · MONDELĒZ · CLIMATE MUSEUM NYC · INSIDER
PASSPORTS
BRAZILIAN
ITALIAN
CONTACT
📧 hello@isaque.me
🗄️ linkedin
📆 book a call
⬇️ download cv