EXPERIENCE
SENEDA & ABRUCIO AVAILABLE FOR FREELANCECONCEPT CREATIVE
MAR 2025 -> PRESENT (1 MO)
AMSTERDAM, NETHERLANDS
→ A geek and a backpacker joining forces to craft ideas that make headlines;
→ Innovative PR stunts and earned media campaigns/ideas.
2049 INVENTIONS AVAILABLE FOR FREELANCEBEHAVIORAL RESEARCHER & STRATEGIST
NOV 2023 -> PRESENT (1 YR 4 MOS)
AMSTERDAM, NETHERLANDS
→ Brand / product strategy and ideation for agencies, startups, and scale-ups;
→ Literature review, psychometric and qualitative research with data analysis.
MEGA TABLEFOUNDER + STATS INSTRUCTOR + DEVELOPER
OCT 2017 -> PRESENT (7 YRS 5 MOS)
AMSTERDAM, NETHERLANDS
→ A methodology and education platform for inferential statistics;
→ Over 2,000+ students reached, content included in UvA course material.
↗
MENSA INTERNATIONALLEAD FRONT-END DEVELOPER + UX / UI OWNER
JUL 2024 -> FEB 2025 (8 MOS)
AMSTERDAM, NETHERLANDS
→ Led UX/UI design & front-end for a new Mensa Youth events app (Next.js, React, Tailwind).
→ Successfully launched in Feb 2025, handling €1M+ annually, with 2,500+ users.
↗
MIAMI AD SCHOOLGUEST LECTURER
NOV 2023 -> JAN 2024 (3 MOS)
BERLIN, GERMANY
→ Host of "Thinking Product" lecture series for Berlin cohort;
→ Cognitive psychology and product strategy applied to branding.
LE PUB (PUBLICIS ITALY)2 YRS 4 MOS
AMSTERDAM, NETHERLANDS -> MILAN, ITALY
WINEPOPPERHEAD OF BRAND & PRODUCT STRATEGY + DEVELOPER
JAN 2021 -> JAN 2022 (1 YR 1 MO)
SÃO PAULO, BRAZIL
→ Managed R&D, brand, and product strategy for a gas wine opener startup;
→ Sold out in a week with launch of new brand + website UX + campaign.
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PUBLICIS GROUPEART DIRECTOR & CREATIVE STRATEGIST
JUN 2021 -> SEP 2023 (4 MOS)
AMSTERDAM, NETHERLANDS
→ Part of the new creative team formed by CCO Eduardo Marques;
→ Worked in briefs for the Benelux market (Bose, Maggi, Dutch Government);
MUSEU DO AMANHÃ (MOTI)BRAND STRATEGIST & DIGITAL DESIGNER
NOV 2018 -> JUN 2021 (2 YRS 7 MOS)
AMSTERDAM, NETHERLANDS
→ Storytelling agency for sustainability museums worldwide.
→ Led development of FORMS' global brand identity (visual + strategic);
CENTRAL ENGENHARIA ELÉTRICATRAINEE SERVICE DESIGNER
JUL 2018 -> JAN 2019 (7 MOS)
SÃO PAULO, BRAZIL
→ Service design traineeship for a local electrical engineering firm;
→ Developed and implemented a new employee service model (€12k savings/year).
ARENAS ESPMTRAINEE ART DIRECTOR & CREATIVE STRATEGIST
FEB 2016 -> JUL 2016 (6 MOS)
SÃO PAULO, BRAZIL
→ Traineeship at ESPM student ad agency creating for Mentos and Mondelēz;
→ Collaborated with professionals from renowned agencies in São Paulo.
SYNERGY KOELLEE-SPORTS ATHLETE (GOOGLER)
FEB 2008 -> NOV 2015 (7 YRS 10 MOS)
SÃO PAULO, BRAZIL
→ Online quiz e-sports team with the fastest-googling students from our school.
→ We went on to win several national championships.
EDUCATION
ERASMUS UNIVERSITY ROTTERDAMROTTERDAM SCHOOL OF MANAGEMENT
MSc, MARKETING MANAGEMENT
UNIVERSITY OF AMSTERDAMFACULTY OF SOCIAL & BEHAVIOURAL SCIENCES
BSc, COMMUNICATION SCIENCE (
HONOURS)
HONOURS)MINOR, BUSINESS ADMINISTRATION
THE NEW SCHOOL
D.MBACOHORT, BUSINESS DESIGN
JONGEHONDEN / YOUNGDOGS
WILLEM DE KOONING ACADEMY
ESCOLA SUPERIOR DE PROPAGANDA E MARKETINGSÃO PAULO CAMPUS
PORTFOLIO SCHOOL, ADVERTISING & MARKETING
ROTARY INTERNATIONALYOUTH EXCHANGE PROGRAM, HUNGARY
